MORSE Social Media Campaign

The team at Microsoft tasked my team with creating an out-of-the-box digital experience, showcasing the unique roles of the Cyber-Security team and appealing to external developers to aid in recruitment.

As the lead Art Director on the project, I concepted, edited and visually directed a first-of-its-kind large-scale diorama video project that showcased the collaboration of three diverse Cyber-Security teams. It was an award-nominated docuseries (Webby Awards) for Microsoft Security, drew a spike in developer applications, and generated a +9K follower increase on Instagram.

The idea | Speak their language. Position Microsoft Cyber-Security developers as tireless defenders of digital risk but make it fantasy, the castle a metaphor for the internet.

This video transports viewers to a fantasy realm where magic, courage, and unity intertwine. Three teams (Red, Blue and Green), each designed to show their own distinct environments and unique set of skills, are portrayed as fantastical defenders, all committed to safeguarding individuals, organizations, and societies from the ever-present cyber risks that surround us.